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BSB60520 Advanced Diploma of Marketing and Communication

The Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
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BSB60520

 

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Marketing director
  • Marketing strategist
  • National, regional or global marketing manager

Course Structure

COURSE SUBJECTS

Advanced Diploma of Marketing & Communication
(BSB60520)
12 subjects

Course outline
  • Marketing Strategy
  • Marketing Plan
  • Marketing Processes
  • Marketing Networks
  • Marketing Research 2
  • International Marketing Programs
  • Advertising Campaigns 1
  • Advertising Campaigns 2
  • Innovation 2
  • Problem Solving
  • Marketing Budgets
  • Organisational Digital Strategies

Recognition of Prior Learning (RPL)/Credit Transfer

Students may be eligible to obtain credits for individual modules as a result of experience gained in employment in the relevant business fields or from previous training or education. A fee is payable for assessing your RPL status. Students may also be eligible for credit transfer for relevant units studied at an Australian Registered Training Organisation.

Please see College Policies for the Recognition of Prior Learning (RPL)/Credit Transfer Policy.

Mode of Delivery

Student visa holders: Full-time study delivered face-to-face with up to one third (⅓) online. 

Domestic students (and other visas): Full-time/part-time study options delivered face-to-face, online and/or blended.

 

Marketing Research

Sample Timetable

 

MORNING  DAY 1  DAY 2   EVENING DAY 1 DAY 2
07:30 - 09:30  SET^  SET^   14:00 - 16:00  EYES*  ASM# Tutorial   
09:30 - 12:30      Lecture       Lecture   16:00 - 17:00  SET^  SET^
12:30 - 13:30     SET^ SET^   17:00 - 20:00  Lecture    Lecture
14:00 - 16:00     EYES*  ASM# Tutorial    20:00 - 22:00  SET^  SET^

NOTE:

  • Timetables may vary slightly from campus to campus.
    • Brisbane and Melbourne campuses offer morning timetable option only.  
    • Sydney campuses offer evening timetable option only.
  • Lectures may be mixed and each student will study a total of 20 timetabled hours per week for each 9 week term they are enrolled in.
  • EYES and ASM tutorials are available at the same time on other days.

*EYES = Enhance Your Employability Skills tutorial.

#ASM = Academic Support Material tutorial.

^SET = Subject Enhancing Tutorial

 

Assessment

All vocational courses are assessed through a combination of assessment types that may include examinations, essays, reports, group tasks, portfolios and/or presentations.

Entry Requirements

Academic

Successful completion of BSB50620 Diploma of Marketing and Communication or equivalent.

English Level Required*

Successful completion of 8 weeks of General English at Upper Intermediate level or equivalent (plus 80% attendance) at our sister school, English Unlimited, or 10 weeks at other approved providers.

Check your English level here

Students utilising VSL - Senior Secondary Certificate of Education, or a Certificate IV level course delivered in English, or competency at or above Exit Level 3 in the ACSF in both reading and numeracy using an approved English test.

APC Design School and APC Domestic Student Policies (Domestic students only)

Pathways - For Articulations To:


  • Torrens University Australia

    Torrens University Australia

    CRICOS Provider No: 03389E

    https://www.torrens.edu.au

    Torrens University Australia brings a fresh, modern, careers-focused and global perspective to higher education, with courses providing graduates with a globally oriented skill-set that will make them a valuable contribution to any employer.

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Business 120 Credits Up to 1.5 years
    Bachelor of Business (Entrepreneurship) 110 Credits Up to 1.5 years
    Bachelor of Business (Event Management) 110 Credits Up to 1.5 years
    Bachelor of Business (Marketing) 120 Credits Up to 1.5 years
    Bachelor of Business (Sports Management) 110 Credits Up to 1.5 years
    Bachelor of Commerce 90 Credits Up to 1 year + 1 subject
  • The University of Newcastle Australia

    the_university_of_newcastle_logo.jpg

    CRICOS Provider No: 00109J

    http://www.newcastle.edu.au

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Business 40 Credits Up to 1 year
    Bachelor of Commerce 40 Credits Up to 1 year
  • University of Southern Queensland (USQ), Sydney campus

    usq-logo.png

    CRICOS Provider No: 02225M

    http://www.usq.edu.au

    USQ is a dynamic, young University that offers award programs at undergraduate and postgraduate level by on-campus, off-campus or online study. It intends to remain flexible to meet the needs of learners throughout Australia and internationally.

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Business and Commerce (Marketing major) 12 Credits Up to 1.5 years

Course Quick Facts

Campus Locations
Course Length

Full-time: 4 terms (approx. 1 year)

Part-time*: 8 terms (approx. 2 years)

*Part-time option only available for
domestic students.

Start Dates

2023
30 January
24 April
17 July
09 October

2024
29 January
22 April
15 July
07 October

NOTE: Course and campus availability subject to demand. 
One term = 12 weeks (9 weeks study & 3 weeks course break. 
Please note the Christmas/New Year break is 7 weeks).

*Starting day moved to Tuesday as Monday is a public holiday

Fees

Tuition fees

$6,000 ($1,500 per term*)
*Fees calculated per subject

Application fee: $150 for international students

Domestic students
VET Student Loans
(Australian Pacific College - RTO Code: 90396)

Non-Tuition fees

Schedule of Administrative (Non-Tuition) Fees

Meet some of our teachers

Brian Hunt

Brian HTourism/Hospitality/Business/Management/Marketing Trainer (at APC since 2010)

Industry Experience
  • Vocational Trainer
  • University Lecturer
  • Head of People & Operations Management Development − China Brokers Ltd (7 years)
  • Operations and Customer Service Management − QANTAS (11 years)
  • Manager Routes Marketing Services & Products (SE Asia, China & Japan) − QANTAS (4 years)
  • Manager, Passenger Service Marketing & Training (North America) − QANTAS (3 years)
  • Customer Service Manager International − QANTAS (3 years)
Qualifications
  • Master of Business Administration in Business Management (Monash University)
  • Bachelor of Business in Tourism (Southern Cross University)
  • Post-graduate studies: Industrial Law and Labour Relations (The University of Sydney)
  • Advanced Diploma of Management
  • Diploma of Business (Marketing)
  • Diploma of Hospitality (Management)
  • Diploma of Tourism (Operations Management)
  • Certificate IV Training and Assessment
BRONDINO Ezio

EzioVET Assistant Academic Coordinator, Business/Marketing trainer (at APC since 2014)

Industry Experience
  • Passaparola Tutoring
  • Price Waterhouse Cooper
  • Willy’s Wine Bar, Rue des Petits Champs
  • Restaurant La Loggia, Boulevard Victor Hugo
  • Hotel “LA CASETTA”, Tiglieto
Qualifications
  • Diploma of Business Marketing (2008)
  • Cert I, II and III in Chinese Mandarin (2006)
Gail Corrie

GailBusiness/Management/Human Resources Trainer (at APC since 2009)

Industry Experience
  • Vocational Trainer
  • Workplace Trainer
  • Human Resources Manager − Hicksons Lawyers (5 years)
  • Human Resources Consultant (3 years)
  • ESL Teacher
  • Memberships: Australian Legal Practice Management Group NSW (member of Learning & Development Committee), Australian Human Resources Institute (AHRI), Australian Institute of Management (AIM), Australian Industry Group
Qualifications
  • Bachelor of Arts (University of New England)
  • Foundations of Human Resources − Australian Human Resources Institute (Charles Sturt University)
  • Course in OHS Consultation (WorkCover NSW)
  • Certificate IV Training and Assessment
  • Certificate IV in TESOL (CELTA)
  • Cambridge Certificate in English Language Teaching to Adults (CELTA)
Hasnain Zaheer

HasnainVET Trainer, Project Management/Human Resources/Leadership & Management/Marketing (at APC since 2013)

My philosophy to teaching, learning and career is that success in today's world increasingly depends upon your openness, flexibility and agility in learning continuously. We learn from a range of sources including in the workplaces, from the media and our networks and not just from books and courses. So, I would like for my students to learn how to learn beyond the formal courses they are enrolled in or the assessments they need to do. Rather, they need to conduct lifelong learning and reflection on work, education and experiences to grow in their vocation. My role is to facilitate the development of this attitude and orientation of continuous learning in my students.

Industry Experience
  • Trainer and assessor across marketing, management, HR, project management at APC 2013 onwards
  • Unit convenor of masters unit - Social Media Management at MQ 2016 onwards
  • Marker at Pearson for the subject Global Strategy & Leadership (GSL) of CPA exams 2014 onwards
  • Business owner - Simplogy, Sydney based boutique digital strategy and marketing firm 2009-2014
  • Head of Content Solutions, Yahoo!, Australia 2004-2007
  • Other experience comprise co-founder of start-up knowledgecareer.com acquired in less than one year (2000), product management of e-learning and corporate innovation (2001-2003), graduate trainee to senior executive at India's largest stock exchange - National Stock Exchange (1995-99)
Qualifications
  • Master of Research (MQ) 2015
  • Master of Management (MGSM) 2012
  • Certified Practicing Marketer (CPM AMI) 2013
  • Cert. IV in Training and Assessments (TAA) 2013
  • Foundations in Learning and Teaching (FiLT MQ) 2016
Josh Thomas

JoshMarketing Trainer (at APC since 2014)

Industry Experience
  • Vocational Trainer (3 years)
  • Small business owner (2 years)
  • Marketing Co-ordinator (2 years)
  • Retail industry (5 years)
Qualifications
  • Bachelor of Marketing and The Media
  • Certificate IV in Training and Assessment
  • Senior First Aid
Susan Stack

Susan SVET Academic Coordinator (at APC since 2011)

Industry Experience
  • Project Administration BHP, Port Kembla (5 years)
  • International Markets Coordinator Bluescope Steel, Port Kembla (4 years)
  • Member Services Officer (Pillar Administration), Coniston 12 months
Qualifications
  • Bachelor of Commerce (International Business) (UOW)
  • Certificate IV Small Business Management
  • Certificate IV Training and Assessment
  • Graduate Certificate (Business Coaching) (Sydney Business School, UOW)
  • Graduate Certificate (Adult and Vocational Education) (Charles Sturt University)
Eva Busina

EvaBusiness/Management Trainer (at APC since 2009)

Industry Experience
  • Vocational Trainer
  • Workplace Trainer
Qualifications
  • Master of Education in Adult Education (UTS)
  • Graduate Diploma in Vocational & Workplace Learning (UTS)
  • Bachelor of Social Science (University of New England)
  • Major in Psychology (UNE)
  • Minor in Sociology (UNE)
  • Diploma of Management
  • Diploma of Marketing
  • Certificate IV IN Training and Assessment
  • Senior First Aid St John

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Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College | RTO Code: 90396 | CRICOS Provider Code: 01331F
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